The Banner Credit Engine: Build Banner Credits, Increase Exposure & Generate Targeted Traffic

First thing you must do, is save this page!! Because this page has everything you’ll need to be successful online as a marketer.

Banner advertising has been around almost as long as the internet itself.

And despite what you may hear from people who believe banner ads are dead, I still believe they work.

The trick is understanding what banner advertising is really good at—and then building a system that allows you to generate a tremendous amount of exposure without having to manage hundreds of advertising accounts individually.

That’s what I call The Banner Credit Engine.

The idea is simple:

Traffic goes into the system → banner credits accumulate → those credits generate more exposure → that exposure creates more traffic and more opportunities to build credits.

The more pieces you add to the system, the more powerful it can become.

This isn’t a magic button, and it isn’t designed to produce instant results. It’s a long-term strategy for building a large inventory of banner advertising credits across multiple networks and putting those credits to work.

Why I Became Such a Fan of Banner Advertising

Over the years, I’ve used plenty of traffic exchanges and other advertising programs.

Some were active and productive.

Others had very little activity.

Some programs seemed more interested in selling advertising impressions than creating a real member-to-member advertising environment. Others simply didn’t provide enough visibility to make the time investment worthwhile.

That experience changed the way I looked at banner advertising.

Instead of constantly asking:

“Where can I get another traffic exchange click?”

I started asking:

“How can I turn the traffic I’m already getting into more advertising exposure?”

That’s a very different way of looking at things.

And that question eventually led me toward building a system around banner credits.

Are Banner Ads Dead?

I don’t think so.

There’s no question that banner advertising has changed. People are exposed to an enormous amount of advertising every day, and getting someone to click a banner isn’t necessarily easy.

But a low click-through rate doesn’t automatically make banner advertising worthless.

I look at the entire process as a funnel:

Impressions → Clicks → Visitors → Subscribers → Customers → Members → Referrals → Revenue

A banner doesn’t have to convert every person who sees it.

It needs to be seen by enough of the right people.

That’s where massive exposure becomes important.

The Name of the Game Is MASS Exposure

If I can get my banner displayed a few hundred times, that’s nice.

A few thousand times is better.

Hundreds of thousands of impressions are better still.

And when you start talking about millions of targeted banner impressions over time, you have a completely different advertising opportunity.

That’s why I routinely purchase one million banner impressions at a time when buying banner advertising.

I’m not expecting one million people to click.

I’m buying exposure.

Then I let the numbers work in my favor.

The more people who see the right banner, the more opportunities I have to generate clicks, visitors, opt-ins, referrals and sales.

And when you’re working with multiple banners and multiple advertising networks, that exposure can become enormous.

Why Use Banner Advertising Networks?

One option would be to join hundreds of banner advertising programs individually.

Technically, you could do that.

But there’s a problem.

Managing hundreds of advertising accounts is a pain in the ass.

You have different websites, different banner sizes, different credit systems, different ratios, different rules, different login information and different advertising interfaces.

And if you want to change your banner, you could potentially have to go through all of them individually.

That’s not the kind of system I want.

I want leverage.

I want to make one change and have that change affect as much of my advertising exposure as possible.

That’s where the Banner Credit Engine comes in.

The Centralized Banner Strategy

The foundation of my system is to have a central location for my banners whenever possible.

One of the most important pieces of that system is EZBanEx.

When a banner network allows me to use an EZBanEx banner link, I use it.

It doesn’t matter whether the advertising network requires a small banner, a medium banner or another supported banner size.

If I can point that banner back toward my centralized system, I do it.

Why?

Because it gives me control.

If I decide to change the banner I’m promoting, I can make that change centrally instead of having to manually change the banner everywhere.

That is a huge advantage when you’re dealing with large numbers of advertising placements.

Buckets of Banners: The Backup Layer

Not every advertising site will accept the type of centralized link I want to use.

That’s where Buckets of Banners can become useful.

If a site won’t accept my EZBanEx link, or only allows a particular type of banner link, I can use Buckets of Banners as another layer in the system.

The goal is still the same: keep as much of the banner management centralized as possible while continuing to build exposure and credits.

Banner Boomerang: One of the Engines Inside the Engine

This is where things get really interesting.

Banner Boomerang is one of the most important components of my overall strategy because of what happens when its splash pages are displayed.

Banner Boomerang has a Downline Builder containing banner codes from multiple banner networks.

When a Banner Boomerang splash page loads completely, those individual banner codes can register the impression with the respective banner networks.

The viewer doesn’t have to click anything.

They don’t have to surf anything.

They don’t have to interact with the page.

The splash page simply needs to load fully and completely.

That means a traffic-exchange click that might otherwise have been sent directly to a squeeze page can instead be used to help build banner credits across multiple networks represented on the Banner Boomerang splash page.

And this is where my strategy differs from simply buying banner advertising.

I Don’t Mind Sacrificing Some Traffic-Exchange Clicks

I’ve found that getting traffic-exchange surfers to opt into a squeeze page has become increasingly difficult.

In my experience, direct traffic-exchange traffic to squeeze pages can produce extremely few opt-ins—even when the squeeze page and offer are solid.

So I don’t necessarily mind sacrificing some traffic-exchange clicks to send surfers to Banner Boomerang.

I’d rather turn some of those clicks into banner credits that I can use repeatedly for targeted advertising and get much better opt-in rates from those clicks than I generally get from traffic exchanges.

That’s an important distinction.

I’m not saying traffic exchanges are useless.

I’m saying that I don’t necessarily want to use every traffic-exchange click for the same purpose.

Sometimes the smarter move is to use that click to feed the Banner Credit Engine.

Traffic Ad Bar: Another Layer

Whenever possible, I also use a Traffic Ad Bar link for my Banner Boomerang splash page.

Not every traffic exchange will allow that type of link, so when it isn’t permitted, I simply use the original Banner Boomerang splash page link.

But when Traffic Ad Bar can be used, there’s another benefit.

The traffic going through that link can generate points inside Traffic Ad Bar.

Generally, the more points you accumulate, the more opportunities you have to generate additional page views.

So you now have another layer working inside the system.

Traffic-exchange traffic can help generate Banner Boomerang exposure.

Banner Boomerang exposure can help generate credits across its participating banner networks.

Traffic Ad Bar can provide another source of points and exposure.

And those credits and points can then be used to generate additional advertising.

I don’t look at this as a guaranteed self-running system.

There are too many variables for that.

But when the pieces are connected properly, it can become almost self-feeding.

And that’s exactly the direction I want.

Building the Banner Credit Inventory

The real objective isn’t simply to collect credits in one program.

It’s to build up banner credits in as many useful networks as possible.

Banner Boomerang makes this particularly interesting because many of the networks in its Downline Builder have their banner codes represented on its splash pages.

That means the more Banner Boomerang splash pages you can legitimately generate, the more opportunities you have to build credit balances across multiple banner networks.

Every network has its own rules.

Every network has its own credit ratio.

And those ratios can vary significantly.

Some networks may provide considerably more credits per impression than others.

And in some cases, your ratio can also change depending on whether you’re a free member or an upgraded member.

That’s where the next level of the strategy comes in.

The Banner Boomerang Downline Builder Networks

These are the primary banner networks currently represented in the Banner Boomerang Downline Builder.