If you’re looking for a low-cost safelist mailer with multiple ways to advertise, European Safelist is a program worth examining. The platform combines traditional safelist email advertising with banner advertising, text advertising, an autoresponder, personal capture pages, referral commissions, credits, solo ads, and additional advertising opportunities through its associated ViralMailer platform.
European Safelist is also somewhat different from a basic safelist because its paid membership levels provide access to additional advertising tools and benefits across more than one platform. Members who upgrade on European Safelist can also receive corresponding benefits on European Safelist ViralMailer.
The main European Safelist website currently reports more than 6,000 members.
What Is European Safelist?
European Safelist is an email advertising platform built around the traditional safelist model.
A safelist allows members to advertise to other members of the network. European Safelist’s FAQ explains that members can use the regular mailer to send advertising messages to the list, while its credit-based mailer allows additional mailings when members have sufficient credits.
The platform also offers an Ad Rotation System for displaying banners, text ads, and HTML advertisements throughout the site. According to the current FAQ, each impression through the Ad Rotation System costs one mailing credit.
This makes European Safelist more than just an email mailing list. It provides several different advertising formats that can be used to promote websites, affiliate offers, lead-generation pages, and other online marketing opportunities.
European Safelist Free Membership
European Safelist offers a free membership, allowing marketers to join the network without purchasing an upgrade.
The free account gives members access to the basic safelist system and provides an opportunity to earn credits through participation and referrals.
The current FAQ states that members can earn credits by referring other people to the safelist and by clicking special links in emails received from European Safelist.
For someone who is just getting started with safelist marketing, the free membership provides a way to become familiar with the platform before deciding whether the additional advertising capacity offered by a paid membership is worthwhile.
European Safelist Silver Membership
The Silver membership is currently listed at $3 per month.
According to the current membership information supplied for this review, Silver members receive:
- 1 HTML advertisement per day to free and Silver members
- Approximately 7,000 email recipients per daily mailing
- 20 banner and/or text advertising positions
- 10 saved messages
- 140,000 starting credits
- 40,000 monthly credits
- Referral commissions on memberships, including free members
- Credits for referring members
- A personal autoresponder
- A personal capture page
Silver members also receive additional benefits through European Safelist ViralMailer.
Those benefits include:
- 15,000 starting credits
- 1 credit mailer every 72 hours
- Approximately 1,000 recipients per credit mailing
- 1 solo ad to approximately 3,000 contact-mailer members
- 2 banners with 250 impressions each
- 2 text links with 250 impressions each
At only $3 per month, Silver is positioned as an inexpensive entry-level paid upgrade for members who want substantially more advertising capacity than the free account provides.
European Safelist Pro Membership
The Pro membership is currently listed at $7 per month.
Pro increases the advertising capacity considerably.
According to the current membership information, Pro members receive:
- 2 HTML advertisements per day
- Advertising to free, Silver, and Pro members
- Approximately 14,000 email recipients per day
- 30 banner and/or text advertising positions
- 15 saved messages
- 160,000 starting credits
- 80,000 monthly credits
- Referral commissions on all membership types, including free members
- Credits for referring members
- A personal autoresponder
- A personal capture page
- 500 MLM leads every month
- One high-response solo ad every month to approximately 7,000 contact-email members
The Pro level also includes additional benefits through European Safelist ViralMailer:
- 30,000 starting credits
- 1 credit mailer every 48 hours
- Approximately 2,000 recipients per credit mailing
- 2 solo ads to approximately 3,000 contact-mailer members each
- 3 banners with 500 impressions each
- 3 text links with 500 impressions each
One particularly interesting part of the Pro membership is the inclusion of monthly leads and a solo advertising opportunity after the applicable waiting period.
European Safelist Platinum Membership
The Platinum membership is currently listed at $25 per month and is the highest membership level described in the information supplied for this review.
Platinum is designed for heavier advertisers and includes a much larger collection of advertising resources.
One of its most notable features is that European Safelist promotes the Platinum member’s website through the platform. The membership information explains that Platinum members can receive visits even while they are offline because links throughout European Safelist can display the Platinum member’s website.
Platinum members receive:
- Promotion of their website throughout the European Safelist system
- No regular emails received except solo ads
- 6 HTML advertisements per day
- Approximately 42,000 email recipients per day
- 100 banner and/or text advertising positions
- 100 saved messages
- 1,500,000 starting credits
- Unlimited monthly credits
- Referral commissions on all membership types
- Credits for referring members
- A personal autoresponder
- A personal capture page
- 500 MLM leads every month
- One high-response solo ad every month to approximately 7,000 contact-email members
The program also states that when Platinum members are running low on credits, they can request additional credits through support.
Platinum ViralMailer Benefits
Platinum also provides a corresponding high-level membership on European Safelist ViralMailer.
The current benefits supplied include:
- No regular emails except solo ads
- 150,000 starting credits
- 1 credit mailer every 24 hours
- Approximately 3,000 emails per daily mailing
- 6 solo ads to approximately 3,000 contact-mailer members each
- 6 banners with 1,000 impressions each
- 6 text links with 1,000 impressions each
- 1 login advertisement with 1,000 impressions
- 1 full-page surf advertisement with 1,000 impressions
Platinum members also receive the highest membership level on the associated European Safelist Traffic Exchange, including 5,000 credits per month according to the current membership information.
European Safelist’s Autoresponder
One of the more useful features for list builders is the personal autoresponder.
The current European Safelist information says paid members can create their own autoresponder and use it to build and follow up with subscribers.
The current Pro information describes:
- Up to 12 autoresponders
- 40 messages per autoresponder
- Up to 100 imported leads per day
- Up to 50,000 leads per autoresponder
- 30 tracking links per autoresponder
European Safelist also provides instructions for configuring confirmation emails, redirecting subscribers to a selected page after signup, and creating follow-up messages.
Importantly, the program’s membership information also states that importing leads is not allowed into the personal autoresponder. That distinction is worth paying attention to when evaluating the list-building features.
Personal Capture Pages
Paid members can also create a personal capture page through European Safelist.
This gives members a way to create a squeeze page without needing to purchase separate hosting for the page.
European Safelist says members who have difficulty creating their capture page can contact support and have the page created for them at no additional charge.
For someone using safelist traffic specifically for list building, this can be useful because the capture page provides an intermediate step between the traffic source and the main offer.
Instead of sending cold safelist traffic directly to an affiliate sales page, a marketer can send visitors to a lead-generation page first and then follow up with those subscribers.
Solo Ads and Lead Generation
Solo advertising is another important part of the European Safelist paid memberships.
The Pro and Platinum levels include a high-response solo advertising opportunity, with the program stating that the solo ad can reach approximately 7,000 contact-email members.
Pro and Platinum members can also receive 500 MLM leads after the applicable waiting period.
The site specifically explains that these leads belong to the member, but they cannot be imported into the European Safelist autoresponder. Members are responsible for complying with applicable email marketing laws when contacting those leads.
That makes it important to treat the lead component as an additional marketing resource rather than assuming it automatically produces responsive subscribers.
Banner and Text Advertising
European Safelist isn’t limited to email.
The platform has an Ad Rotation System that displays banners, text advertisements, and HTML ads throughout the website. European Safelist’s FAQ confirms that advertisements are placed into rotation and randomly displayed when pages are loaded.
Paid memberships substantially increase the number of banner and text advertisements members can have in rotation.
This can be useful when running multiple offers because you don’t have to rely exclusively on email advertising.
For a marketer promoting several traffic exchanges, safelists, affiliate programs, or lead-generation pages, having banner and text advertising available from the same account can make the platform more versatile.
European Safelist ViralMailer
One of the features that makes European Safelist particularly interesting is its relationship with European Safelist ViralMailer.
The ViralMailer platform is presented as a separate advertising system, but European Safelist explains that paid members can receive the corresponding membership level on ViralMailer without paying for another upgrade.
That means an upgrade isn’t necessarily limited to one website.
For example, a Silver membership on European Safelist provides Silver-level benefits on the ViralMailer platform as well. Pro and Platinum work similarly.
This effectively gives paid members access to two related advertising systems rather than just one.
Who Is European Safelist Best For?
European Safelist is primarily suited to online marketers who already understand the basic safelist model.
It can be particularly useful for:
- Affiliate marketers
- List builders
- Safelist marketers
- Traffic-exchange marketers
- People promoting capture pages
- Internet marketing businesses
- Marketers who want multiple advertising formats
- Members looking for inexpensive advertising upgrades
The low cost of the Silver and Pro memberships makes European Safelist especially interesting for smaller marketers who don’t want to spend a large amount of money testing a traffic source.
How We Use European Safelist
European Safelist fits naturally into a broader traffic and list-building strategy because it offers several different ways to generate exposure.
Rather than looking at safelist traffic as a direct-sales source, we would generally approach it as a lead-generation and exposure tool.
A capture page can be used as the first step. Traffic from the safelist can then be sent to that page, allowing interested visitors to join an email list before being presented with additional offers.
The platform’s banner and text advertising can also be useful for generating additional exposure, while the autoresponder provides a way to follow up with subscribers.
The associated ViralMailer system adds another layer of advertising opportunities, making European Safelist more interesting than a basic one-function safelist.
As always, actual results will depend heavily on the offer, landing page, ad copy, targeting, and follow-up sequence.
European Safelist: Pros and Cons
Pros
- Free membership available
- Very inexpensive Silver and Pro upgrades
- Multiple advertising formats
- Regular and credit-based email advertising
- Banner advertising
- Text advertising
- Personal autoresponder
- Personal capture page
- Solo advertising opportunities
- Referral commissions
- Additional benefits through ViralMailer
- Large advertising-credit allocations on higher memberships
- Platinum website promotion
- Long-running domain and established platform
Cons
- Safelist traffic can be difficult to convert directly into sales
- Large email counts don’t necessarily equal large numbers of responsive prospects
- Some benefits have waiting periods
- Lead lists should not be confused with guaranteed buyers
- The platform has a large number of features that may take some time to understand
- Results will vary substantially depending on the quality of the advertising and landing page
Frequently Asked Questions
Is European Safelist free?
Yes. European Safelist offers a free membership, with paid upgrades available for members who want additional advertising capacity and tools.
How much does European Safelist cost?
The current membership information lists Silver at $3 per month, Pro at $7 per month, and Platinum at $25 per month.
Is European Safelist a safelist mailer?
Yes. Its primary system is a traditional safelist mailer where members can send advertising messages to other members.
Does European Safelist have an autoresponder?
Yes. Paid members can use a personal autoresponder for follow-up marketing and list building.
Does European Safelist offer capture pages?
Yes. Paid members can create personal capture pages hosted through the platform.
Does European Safelist offer solo ads?
Yes. Pro and Platinum memberships include solo advertising opportunities, subject to the program’s requirements and applicable waiting periods.
Does European Safelist have banner advertising?
Yes. Its Ad Rotation System supports banners, text ads, and HTML advertisements.
What is European Safelist ViralMailer?
European Safelist ViralMailer is an associated advertising platform that provides additional mailing, banner, text-link, and solo-ad opportunities. Paid European Safelist members can receive corresponding membership benefits there.
Final Verdict
European Safelist is an interesting option for marketers who want more than a basic safelist mailing list.
The biggest attraction is the combination of low-cost memberships, email advertising, banner and text advertising, autoresponder functionality, capture pages, solo ads, referral commissions, and additional ViralMailer benefits.
Silver at $3 per month provides an inexpensive way to test the paid features, while Pro at $7 per month adds substantially more advertising capacity and additional list-building tools. Platinum is aimed at much heavier advertisers who want large credit allocations and additional website exposure.
Like any safelist, European Safelist should be evaluated based on the quality and conversion of the traffic rather than simply the number of emails or credits available. For a marketer who understands that distinction and uses the traffic primarily to build a list and create additional exposure, European Safelist can be a useful addition to a diversified traffic strategy.
Overall, European Safelist is worth testing if you’re looking for an inexpensive safelist mailer with a surprisingly broad collection of advertising and list-building tools.
