If you’re looking for a long-running traffic exchange that combines traditional website surfing with banner advertising, text advertising, rotators and referral commissions, Traffic Splash is one traffic exchange worth taking a closer look at.
Traffic-Splash has been around since 2006 and is built around a simple concept: members view other members’ websites and earn credits that can then be used to send visitors to their own websites. The current Traffic-Splash website says the network has delivered more than 2.26 billion visits and has more than 192,000 members.
The program was founded by Paul Kinder, who has been associated with Traffic-Splash since its early days. Historical material identifies Paul Kinder as the owner of Traffic-Splash, and his own Traffic-Splash material describes him as the owner.
Traffic-Splash isn’t simply a place to exchange website hits, however. Depending on the membership level, members can also receive banner impressions, text-link impressions, referral commissions, additional credits and other advertising benefits.
For someone building a traffic-marketing strategy around multiple advertising methods, that makes Traffic-Splash more interesting than a basic traffic exchange.
What Is Traffic Splash?
Traffic-Splash is a traffic exchange.
The basic system is straightforward:
Surf other members’ websites → earn credits → use those credits to promote your own website.
The official FAQ explains that members click the Surf option in the members area and view websites submitted by other members. Credits are earned for the sites they view, and those credits can then be assigned to their own websites to receive visits.
This creates the basic traffic-exchange cycle:
Members surf → members earn credits → members advertise → other members surf those advertisements.
That model has been around for a long time, but Traffic-Splash adds several advertising options around the core exchange.
Who Created Traffic Splash?
Traffic-Splash was created and operated by Paul Kinder.
Historical information about the program identifies Paul Kinder as the owner, and Traffic-Splash’s own older promotional material refers to him as the owner of Traffic-Splash.
Paul Kinder has also been involved with other traffic-exchange and online-marketing projects, including Affiliate Funnel and TE Toolbox.
Traffic-Splash therefore has considerably more history behind it than many of the newer traffic programs that appear and disappear in the online-marketing space.
How Does Traffic Splash Work?
The basic Traffic-Splash system works much like other traffic exchanges.
1. Join Traffic-Splash
You can create a free account and begin participating in the traffic exchange.
The current website prominently advertises free registration.
2. Add Your Website
Once you’re a member, you can add the website or landing page you want to promote.
3. Surf Other Members’ Sites
You visit other members’ websites through the Traffic-Splash surfing system.
The official FAQ says you earn credits for each site you view.
4. Use Your Credits
Those credits can be assigned to your own advertising campaigns.
When another member surfs and views your website, you receive a visit in return.
That’s the fundamental traffic-exchange concept.
What Makes Traffic Splash Different?
One thing I like about Traffic-Splash is that the system goes beyond simple website-to-website traffic.
The current site promotes several different ways to use the network, including:
- Website traffic
- Banner advertising
- Text advertising
- Rotators
- Referral/downline features
- Messaging
- Live chat
- Additional advertising opportunities for upgraded members
The current site specifically promotes its member networking and messaging functions as well as the traffic exchange itself.
That gives marketers several ways to use the same membership.
Traffic Splash Memberships
You provided the current membership information from inside the members area, which gives us a useful look at the two paid monthly options.
Pro Monthly — $10.97
The Pro membership currently provides:
- 1:1 surf ratio
- 500 monthly credits
- 2,500 monthly banner impressions
- 2,500 monthly text-link impressions
- 20% commission on upgrades
- 10% commission on credits or impressions
- Ability to contact downline members individually
- 5% credits for every page your referrals surf
- Up to 20 websites
- Up to 20 banners
- Up to 20 text ads
- 5 rotators
The 1:1 surf ratio is one of the biggest advantages of the Pro membership.
For every page you surf, you’re essentially able to receive one page view toward your own traffic campaigns, subject to the system’s rules.
Special Monthly — $5.48
The Special membership currently provides:
- 5:3 surf ratio
- 250 monthly credits
- 1,250 monthly banner impressions
- 1,250 monthly text-link impressions
- 20% commission on upgrades
- 10% commission on credits or impressions
- Ability to contact downline members individually
- 5% credits for every page your referrals surf
The Special membership is less expensive than Pro but has a less favorable surf ratio and lower monthly advertising allowances.
Is the Pro Membership Worth It?
This is going to depend on how actively you intend to use Traffic-Splash.
At the current prices you supplied, the difference between the two memberships is only $5.49 per month.
For someone who is primarily interested in obtaining traffic as cheaply as possible, the Special membership may be enough.
But if you’re going to use Traffic-Splash as a serious advertising platform, the Pro membership becomes considerably more interesting because of the:
- 1:1 surf ratio
- Additional monthly credits
- Additional banner impressions
- Additional text-link impressions
- Five rotators
- Larger advertising inventory
- Larger website capacity
The Pro membership also gives you a much larger collection of advertising assets to work with.
For an active marketer, I think the Pro membership is the more useful of the two.
Banner Advertising at Traffic Splash
This is particularly relevant to the advertising strategy we’re building.
Traffic-Splash gives upgraded members the ability to advertise banners within the network.
Your current Pro membership information includes 2,500 monthly banner impressions.
That means Traffic-Splash isn’t only useful for generating website traffic through the surf exchange.
It can also become another source of banner exposure.
This gives you the opportunity to advertise something like:
Get Traffic → Build Your List → Promote Your Offers
rather than limiting yourself to a single website URL.
For our purposes, banner advertising could be used to promote a squeeze page offering visitors a reason to join the email list.
Text Advertising
Pro members also receive 2,500 monthly text-link impressions, while Special members receive 1,250.
Text advertising can be useful when you want to promote something without relying on a graphical banner.
For example, you could advertise:
- A free report
- A traffic resource
- A promo-code page
- An email newsletter
- A squeeze page
- A particular traffic program
Having both banners and text advertising available gives you additional opportunities to test different approaches.
Rotators
The Pro membership includes five rotators.
Rotators can be particularly useful when you’re promoting multiple websites or offers.
Instead of creating a separate campaign for every URL, you can place multiple destinations into a rotator and allow the system to distribute the traffic among them.
For someone who operates several traffic programs, that can make managing advertising considerably easier.
Referral Program
Traffic-Splash also has a referral component.
Your current membership information shows:
- 20% commission on upgrades
- 10% commission on credits or impressions
- Ability to contact your downline individually
- 5% credits for every page your referrals surf
That last feature is particularly interesting for active traffic-exchange users.
If your referrals are actually surfing the exchange, their activity can generate additional credits for you.
This creates another reason to build a downline of active members rather than simply collecting referrals who never use their accounts.
Free Traffic at Traffic Splash
You don’t have to purchase an upgrade to participate.
The basic traffic exchange is free to join, and the official FAQ explains the fundamental credit system: surf other members’ sites and earn credits that can be used to promote your own site.
The current home page also promotes the ability to earn traffic simply by browsing sites through the system.
That makes Traffic-Splash accessible to someone who wants to test the exchange before spending money.
And that’s exactly what I recommend doing.
What Kind of Traffic Can You Expect?
The current Traffic-Splash site advertises the ability to earn 250–750 new visitors per hour through its surfing system, depending on activity. It also claims more than 2.26 billion visits have been delivered across the network.
Those are network/vendor figures rather than a guarantee of what an individual member will receive.
As with any traffic exchange, the actual results you get will depend on:
- How much you surf
- Your membership level
- How many credits you have
- How appealing your advertisement is
- Your landing page
- Your offer
- The quality of your targeting
- How well your funnel converts
The number of clicks is only the first part of the equation.
Using Traffic Splash for List Building
This is where I think Traffic-Splash can fit nicely into our overall strategy.
Rather than sending traffic directly to an affiliate offer, I’d rather use the traffic to build an email list.
A basic funnel could be:
Traffic-Splash → Squeeze Page → Email Opt-In → Follow-Up Emails → Offers
The reason I prefer this approach is simple.
A traffic-exchange visitor may not be ready to purchase something immediately.
But if the visitor is interested enough to opt into your email list, you’ve gained an opportunity to communicate with that person again.
That turns a one-time traffic exchange visit into a potential long-term lead.
Using Traffic Splash for Promo Codes
Traffic-Splash can also be useful for the promo-code strategy we’re developing.
A banner or text advertisement could offer something like:
Looking for Traffic-Splash Promo Codes?
or direct visitors toward a page explaining the available discounts, bonuses or advertising opportunities.
The important thing is to give the visitor a reason to click.
Simply advertising a generic affiliate offer is competing with thousands of other marketers.
An incentive such as a useful guide, exclusive information or an available promo code can make the advertisement more interesting.
Traffic Splash Rules
Traffic-Splash has a fairly detailed Terms of Service and Acceptable Use Policy.
Among other things, the current rules require promoted websites to be at least 90% English and prohibit illegal activity, malware, adult content, HYIPs/investment autosurfs, and PTP-style sites. Frame-breaking websites can also be rejected.
The terms also state that rotator URLs can only be promoted if all sites or banners within the rotation comply with the rules.
That’s worth remembering if you’re using a rotator containing multiple offers.
You shouldn’t assume that because one URL is acceptable, every URL you put into the rotator will automatically be acceptable.
Traffic Splash Pros
Long operating history: Traffic-Splash dates back to 2006, giving it considerably more history than many newer traffic programs.
Free membership: You can test the traffic exchange without immediately paying for an upgrade.
1:1 Pro surf ratio: The Pro membership gives active surfers a favorable 1:1 ratio.
Banner advertising: Pro members receive 2,500 monthly banner impressions.
Text advertising: Pro members also receive 2,500 monthly text-link impressions.
Rotators: Pro members can use five rotators.
Referral commissions: There are commissions available on upgrades, credits and impressions.
Referral activity credits: Members can earn additional credits from referral surfing activity.
Large network: Traffic-Splash currently advertises more than 192,000 members and more than 2.26 billion visits delivered.
Traffic Splash Cons
Traffic exchanges require activity: If you want to generate free traffic, you have to surf.
Traffic quality varies: Traffic exchanges are primarily designed to deliver exposure and visitors, not guaranteed buyers.
Surfing can become time-consuming: Manual surfing can take time that might otherwise be spent creating content, building funnels or following up with leads.
Paid membership isn’t automatically profitable: Upgrading gives you more advertising benefits, but those benefits still need to produce results.
Your landing page matters: A visitor who clicks away from a weak or confusing page isn’t much value to you.
Advertising rules apply: Certain niches and promotional methods aren’t allowed under the current terms.
How We Use Traffic Splash
For our strategy, I would use Traffic-Splash as both a traffic exchange and an advertising platform.
The free membership can be used to earn credits through surfing.
But if we’re going to use Traffic-Splash seriously, I’d lean toward the Pro membership because the 1:1 surf ratio and additional advertising allowances make it much more useful.
The biggest opportunity for us isn’t necessarily sending traffic directly to an affiliate offer.
I’d rather use:
Traffic-Splash
↓
Banner/Text Advertisement
↓
Squeeze Page
↓
Email List
↓
Follow-Up Marketing
↓
Multiple Offers
That gives the traffic more long-term value.
I’d also make use of the banner impressions and text-link impressions that come with the Pro membership.
Instead of having all of our Traffic-Splash activity focused on generating random website hits, we can use the advertising inventory to consistently put our list-building offer in front of members.
Traffic Splash FAQ
Is Traffic Splash free?
Yes. Traffic-Splash offers free membership and allows members to earn credits by surfing other members’ websites.
What is the Pro membership price?
The current Pro Monthly membership information you provided lists the price at $10.97 per month.
What is the Special membership price?
The current Special Monthly membership information you provided lists the price at $5.48 per month.
What is the Pro surf ratio?
The Pro membership has a 1:1 surf ratio.
What is the Special surf ratio?
The Special membership has a 5:3 surf ratio.
Does Traffic Splash offer banner advertising?
Yes. The paid memberships include monthly banner impressions. The current Pro membership information lists 2,500 monthly banner impressions.
Does Traffic Splash offer text advertising?
Yes. Pro members receive 2,500 monthly text-link impressions, while Special members receive 1,250.
Does Traffic Splash have a referral program?
Yes. The current membership information includes commissions on upgrades, credits and impressions, as well as additional credits based on referral surfing activity.
Who owns Traffic Splash?
Traffic-Splash was founded and operated by Paul Kinder. Historical and Traffic-Splash-related material identifies him as the owner.
Can Traffic Splash be used for email-list building?
Yes. Traffic-Splash can be used to send visitors to a squeeze page or other lead-generation page. For our strategy, building the email list first is preferable to relying on an immediate sale.
Is Traffic Splash a good source of buyers?
I would not make that claim. Traffic-Splash is a traffic exchange. It can provide exposure and visitors, but there is no guarantee that those visitors will become customers.
How We Rate Traffic Splash
Ease of Use: ⭐⭐⭐⭐☆
The basic surf-and-earn-credit system is easy to understand.
Free Traffic Potential: ⭐⭐⭐⭐☆
You can generate traffic without paying, provided you’re willing to spend the time surfing.
Paid Advertising Options: ⭐⭐⭐⭐⭐
The combination of credits, banners, text ads and rotators gives upgraded members several ways to advertise.
Referral Program: ⭐⭐⭐⭐☆
The combination of upgrade commissions and credits from referral activity adds value.
Traffic Quality: ⭐⭐⭐☆☆
As with most traffic exchanges, I would focus on exposure and lead generation rather than assuming every visitor is a high-intent buyer.
List-Building Potential: ⭐⭐⭐⭐☆
Traffic-Splash can work well when the traffic is directed toward a compelling squeeze page rather than a hard-sell offer.
Overall: ⭐⭐⭐⭐☆
Final Verdict
Traffic Splash is a long-running traffic exchange with considerably more advertising functionality than simply exchanging website visits.
The free membership gives you a way to test the system without spending money, while the paid memberships add useful advertising capabilities.
Of the two paid memberships, I find the Pro membership considerably more interesting for an active marketer because of its 1:1 surf ratio, 500 monthly credits, 2,500 banner impressions, 2,500 text-link impressions, five rotators and additional advertising capacity.
For someone simply looking for free traffic, however, starting with the free membership makes sense.
For our purposes, I would concentrate on list building rather than immediate sales.
The strategy I’d use is:
Traffic-Splash → Squeeze Page → Email Subscriber → Follow-Up → Multiple Offers
That approach gives every visitor more potential value.
Traffic-Splash has been around for a long time, offers multiple advertising formats, and provides enough tools to make it worth testing as part of a broader traffic strategy.
Just remember that traffic exchanges are ultimately a numbers game. Don’t measure success by clicks alone. Measure how many subscribers those clicks produce—and ultimately how much revenue those subscribers generate.
