TrafficEra is a long-running traffic exchange and advertising platform operated by Logiscape Technologies. At first glance, it looks like a traditional traffic exchange: members surf other people’s websites, earn traffic credits and use those credits to get their own websites viewed.
But TrafficEra goes considerably further than a basic surf exchange.
The platform combines a manual traffic exchange with a splash-page network, banner advertising, social networking, teams, competitions, traffic purchasing and connections to other Logiscape services. That makes TrafficEra less of a single-purpose traffic exchange and more of a broader advertising platform.
And one feature is particularly interesting for anyone building a connected traffic strategy: TrafficEra Time Credits can be converted into Backbone Banners credits, allowing traffic-exchange activity to be turned into banner advertising impressions.
What Is TrafficEra?
TrafficEra is a manual traffic exchange and online advertising platform operated by Logiscape Technologies.
The company’s current site describes four primary advertising streams:
- The traffic-exchange surfing platform
- A splash-page network
- An independent banner network
- A social-networking platform
TrafficEra says the combination allows members to reach audiences both inside and outside the TrafficEra membership base.
The site is therefore more than simply a place to surf for credits.
Members can promote websites, participate in the network, earn credits and use those credits throughout the TrafficEra ecosystem.
Who Owns TrafficEra?
TrafficEra’s current contact information identifies Logiscape Technologies Inc. as the company behind the service. The same page states that Logiscape has been providing advertising and marketing services since 2001 and identifies Josh Abbott as the owner/operator of Logiscape.
TrafficEra’s membership agreement likewise identifies Logiscape Technologies Inc. as the governing company and states that the Traffic Era name, website, software, logos and related trademarks are owned and managed by Logiscape.
How TrafficEra Works
The core TrafficEra system is a manual traffic exchange.
Members surf other members’ websites and earn traffic credits for their activity. Those credits can then be used to promote the member’s own websites.
The current membership information lists different credit-earning rates depending on membership level:
| Membership | Base Credits Earned per Second Surfed | Equivalent Ratio |
|---|---|---|
| Silver | 0.2 | 5:1 |
| Gold | 0.6 | 5:3 |
| Platinum | 1.0 | 1:1 |
| Club | 1.2 | 5:6 |
These figures do not include the program’s additional bonuses.
TrafficEra also places a daily maximum of 5,000 PV from surfing across the listed membership levels.
The important point is that upgrading changes the economics of surfing.
A free member can use the system, but paid membership increases the rate at which surfing activity generates credits.
TrafficEra Membership Levels
TrafficEra currently lists four main membership levels:
- Silver — Free
- Gold — $19.99/month
- Platinum — $29.99/month
- Club — $49.99/month according to the current membership-options page
The Club structure is somewhat different from the standard memberships and is presented as a premium ecosystem membership on the current Club page.
The membership agreement describes Club as an invitation-based membership, while the current Club page presents it as a flagship service with access to a large collection of partner services.
Because the public pages contain some differences in how the Club pricing is presented, members should check the current offer displayed in their own account before purchasing.
TrafficEra Club
TrafficEra Club is where the platform becomes especially interesting from a broader marketing perspective.
The current Club page describes the membership as TrafficEra’s flagship service and says it opens connections with partner services and products. It currently displays a price of $29.99/month on that page.
The Club package includes the highest-level TrafficEra membership along with upgrades or access to several Logiscape services, including:
- TrafficEra
- TezzerMail
- TS25
- Sweeva
- TE Command Post
- Trafficera Splashpage Co-op
- Landing Page Monkey
- Instant Banner Creator
- Backbone Banners
- Adzly
- GraphicsBlaze
- IntelliBanners
The exact benefit structure is extensive, but the important strategic point is that TrafficEra Club acts as a gateway into multiple advertising services, rather than simply providing a faster surf ratio.
TrafficEra and Backbone Banners
This is one of the most interesting features of TrafficEra for our purposes.
TrafficEra’s member area provides a direct option to transfer Time Credits to a Backbone Banners account.
The conversion rates are:
| TrafficEra Level | Time Credits | Backbone Banners Credits |
|---|---|---|
| Silver | 1 | 1 |
| Gold | 1 | 2 |
| Platinum | 1 | 3 |
| Club | 1 | 4 |
TrafficEra’s member area states that one Backbone Banners credit equals one banner impression.
So a Club member can convert:
1 TrafficEra Time Credit → 4 Backbone Banners credits → 4 banner impressions
Again, this does not mean four clicks or four visitors. They are banner impressions.
But it does mean TrafficEra provides a built-in way to transform one advertising currency into another.
That is an important distinction from simply buying banner impressions with cash.
Four Advertising Streams
TrafficEra describes its platform as having four separate advertising streams.
1. Traffic Exchange
The traditional manual surf component allows members to view websites and earn credits while their own websites are displayed to other surfers.
2. Splash-Page Network
TrafficEra also operates a splash-page network that can extend exposure beyond the standard traffic-exchange membership.
The current Club page says TrafficEra credits can also be used in its Splashpage Co-op, which distributes splash pages through thousands of traffic sites beyond the TrafficEra network.
3. Banner Advertising
TrafficEra’s banner advertising is handled through Backbone Banners.
That creates the credit-conversion relationship described above.
4. Social Networking
TrafficEra also incorporates social networking features, allowing members to create contacts and groups and interact with other marketers.
The result is a platform that attempts to combine traffic generation with networking and advertising tools.
Splash Pages
TrafficEra includes a splash-page builder and allows members to promote splash pages through its network.
Current membership information gives Club members up to 10 splash pages. Club members can also earn credits from unique hits to their splash referral link.
The current Club page also advertises an AI-powered splash-page builder that can generate an animated splash page from a URL and selected style.
For marketers using squeeze pages and landing pages, this adds another layer to the platform.
TE Command Post
TrafficEra Club also includes the highest-level upgrade in TE Command Post, described by TrafficEra as a command center for managing credits and advertisements across hundreds of other traffic exchanges.
This is significant because it extends the TrafficEra Club concept beyond Logiscape’s own traffic network.
Instead of keeping all advertising activity inside one traffic exchange, the package is designed to connect members with additional traffic sources.
Anti-Cheat Measures
TrafficEra emphasizes its anti-cheat system.
Its membership information describes an anti-cheat surfing environment, while the membership agreement prohibits automated clicking programs and other methods designed to falsely generate credits.
The agreement specifically states that the TrafficEra surf link is intended for the member’s own use and may not be placed in automatic clicking software or similar systems designed to defraud the network.
That matters because the value of a manual traffic exchange depends heavily on maintaining legitimate credit generation.
Targeting
TrafficEra supports website categorization and targeting features.
The membership information includes the ability to categorize websites and provides different levels of splash-page and referral-link exposure depending on membership.
TrafficEra’s broader platform is designed for marketers who want to target people interested in online business and related subjects, although actual visitor quality will vary by campaign and audience.
As with any traffic exchange, the presence of an impression does not guarantee a click, lead or sale.
Traffic Credits
TrafficEra credits are an internal advertising currency.
The membership agreement states that credits have no cash value and are for use within the TrafficEra system. It also states that credit earning rates and traffic redemption rates can change.
That distinction is important.
TrafficEra credits aren’t money.
They’re a resource that can be used to obtain advertising exposure.
And, in the case of the TrafficEra-to-Backbone Banners connection, some of those credits can be converted into another form of advertising currency.
Advertising Purchases
TrafficEra also allows members to purchase traffic directly.
The current advertising page lists packages such as:
| Credits | Silver | Gold | Platinum |
|---|---|---|---|
| 10,000 | $9.97 | $8.97 | $7.97 |
| 20,000 | $18.97 | $16.97 | $14.97 |
| 50,000 | $38.97 | $35.97 | $32.97 |
| 100,000 | $74.97 | $64.97 | $54.97 |
| 250,000 | N/A | N/A | $99.97 |
The published prices show that higher memberships can receive discounts on purchased traffic.
Competitions and Reward Tokens
TrafficEra also incorporates competitions and internal rewards.
Members can participate in individual and team competitions, with reward tokens available through the ranking systems.
TrafficEra describes these tokens as an internal reward currency rather than cash. They can be used within the TrafficEra marketplace under the program’s rules.
These features give members additional reasons to remain active beyond simply earning traffic credits.
How We Use TrafficEra
For our purposes, TrafficEra is most interesting as a traffic-credit generation hub.
The obvious use is the standard one:
Surf TrafficEra → earn credits → send traffic to a website.
But there are additional routes.
TrafficEra credits can be used through its splash-page network, and credits can also be converted into Backbone Banners credits.
That creates a more interesting traffic-recycling model:
Surf TrafficEra
↓
Earn Time Credits
↓
Choose where those credits create advertising value
↓
TrafficEra traffic / Splashpage Co-op / Backbone Banners
The Backbone Banners conversion is particularly interesting because the conversion rate improves with membership level.
At Club:
1 Time Credit → 4 Backbone Banners credits
That doesn’t make every TrafficEra credit automatically worth four times as much. It means that, when you choose to transfer a credit, the program gives you four banner credits at the Club conversion rate.
This distinction is important when calculating the actual value of the system.
FAQ
Is TrafficEra a traffic exchange?
Yes. Its core function is a manual traffic exchange, but the platform also includes splash-page advertising, banner advertising, social networking and other marketing services.
Is TrafficEra free?
Yes. Silver membership is currently listed as free. Paid membership levels are also available.
How do I earn TrafficEra credits?
The primary method is surfing other members’ websites. Additional credits can be earned through referrals, bonuses and other activities depending on membership level.
What is the best TrafficEra membership?
That depends on how heavily you use the system. Higher levels increase credit earning and add other benefits, but the value depends on how much advertising you actually use.
Can TrafficEra credits be converted to banner advertising?
Yes. TrafficEra provides a direct transfer mechanism to Backbone Banners.
How many Backbone Banners credits do I get?
The current member-area conversion is 1:1 at Silver, 2:1 at Gold, 3:1 at Platinum and 4:1 at Club.
Does one Backbone Banners credit equal one visitor?
No. It equals one banner impression.
Does TrafficEra offer splash-page advertising?
Yes. TrafficEra operates a splash-page network and also offers a splash-page co-op.
Who owns TrafficEra?
TrafficEra is operated by Logiscape Technologies. The current contact page identifies Josh Abbott as the owner/operator of Logiscape.
Final Verdict
TrafficEra is much more than a basic manual traffic exchange.
The surfing system is still at the center of the platform, but TrafficEra has built a broader advertising ecosystem around it. Members can earn credits through surfing, use those credits to generate traffic, participate in splash-page advertising, purchase traffic, network with other marketers and access additional Logiscape services.
The TrafficEra → Backbone Banners connection is the feature that makes it particularly interesting from a traffic-recycling perspective.
TrafficEra gives members the ability to take earned Time Credits and convert them into Backbone Banners credits. At the highest listed conversion level, one Time Credit becomes four Backbone Banners credits, with each Backbone Banners credit representing one banner impression.
That gives TrafficEra something that many ordinary traffic exchanges don’t have: a direct bridge from manual surfing activity into another advertising medium.
TrafficEra isn’t necessarily the only traffic source you’ll ever need, and the platform’s credits should not be confused with cash or guaranteed leads.
But as a component inside a larger traffic system, it has considerably more going on than its basic traffic-exchange function suggests.
Want more traffic strategies, promo codes and advertising opportunities? Join our email list to get access to the latest offers and updates.
