If you’re looking for a simple advertising program focused specifically on banner advertising, Banner Ads That Pay is worth taking a look at. Unlike many traffic programs that offer a mixture of advertising methods, Banner Ads That Pay keeps its primary focus on getting members’ banners displayed and providing credits that can be used to generate banner impressions.
The program offers both Free and PRO memberships, and the free membership provides a useful starting point for advertisers who want to test the system before spending money on an upgrade.
Banner Ads That Pay also has an affiliate program, and according to the current member area, all members earn 30% affiliate commissions.
The program’s public website promotes free banner advertising and says members can get their banners seen every day.
What Is Banner Ads That Pay?
Banner Ads That Pay is a banner advertising program built around the idea of exchanging banner impressions between members.
The concept is straightforward: members add their banners to the system, earn or receive advertising credits, and those credits are used to display banners to other members.
This makes Banner Ads That Pay particularly relevant to marketers who regularly use banner advertising as part of their traffic strategy.
Rather than trying to be an all-in-one marketing platform, the service has a much narrower focus:
Banner advertising.
That simplicity can be an advantage if banner ads are already an important part of your advertising strategy.
Free Membership
One of the more interesting aspects of Banner Ads That Pay is that the Free membership actually includes advertising benefits.
According to the current member area, Free members receive:
- The ability to add 2 banners
- 250 banner credits per month
- Banner impressions added on the first of each month
- 30% affiliate commissions
That gives a new member an opportunity to use the program without immediately having to purchase an upgrade.
For someone who is experimenting with different banner ads, this can be useful. You can put a couple of banners into the system and use the monthly credits to get those advertisements in front of other members.
The free account also gives you an opportunity to become familiar with how the program works before deciding whether the additional advertising capacity of PRO membership is worthwhile.
How the Banner Credits Work
Banner Ads That Pay uses banner credits to provide advertising exposure.
Your current Free account comes with 250 banner credits per month, while PRO members receive substantially more.
One important detail shown in the member area is that banner impressions are added on the first day of each month.
That means the monthly allocation isn’t simply a one-time signup bonus. It is part of the ongoing membership benefits.
For a marketer who consistently uses banner advertising, having a recurring monthly allocation can make the program more useful than a system where advertising credits have to be purchased separately every time you want to run a campaign.
PRO Membership
Banner Ads That Pay also offers a PRO membership for members who want substantially more advertising capacity.
The current member area lists PRO at:
$47 for 1 year
The displayed price is reduced from the regular $77 price.
PRO membership increases the advertising capabilities considerably.
PRO members receive:
- 10,000 banner credits per month
- The ability to add 10 banners
- Bonus advertising at the site’s other properties
- 30% affiliate commissions
The difference between 250 monthly credits on the Free account and 10,000 monthly credits with PRO is substantial.
That makes the PRO upgrade primarily an advertising-capacity upgrade rather than simply a cosmetic membership upgrade.
If you intend to use Banner Ads That Pay regularly, the additional monthly credits are likely to be the biggest reason to consider PRO.
Free vs. PRO
Here’s the current membership comparison:
| Feature | Free | PRO |
|---|---|---|
| Banners you can add | 2 | 10 |
| Monthly banner credits | 250 | 10,000 |
| Bonus advertising at other sites | — | Yes |
| Affiliate commissions | 30% | 30% |
| Current price | Free | $47/year |
The biggest difference is clearly the advertising volume.
A Free member gets a small monthly allocation that allows them to participate and test the system.
A PRO member gets 40 times as many monthly banner credits.
That makes the decision fairly straightforward: Free is useful for testing, while PRO is designed for members who want to use the service more aggressively.
Banner Advertising as a Traffic Strategy
Banner advertising can be useful because it gives you another way to get an offer in front of people without relying entirely on surfing for credits or sending email.
For example, a marketer might use banners to promote:
- A squeeze page
- An email list
- An affiliate offer
- A traffic exchange
- A safelist/mailers
- A free report
- A special promotion
- A business opportunity
- A website or blog
The key is to remember that banner advertising is generally an attention-generation tool.
The banner’s job is to get someone to notice the message and click.
The page they reach then has to do the rest.
That’s why the combination of the right banner and the right landing page can be much more important than simply generating a large number of impressions.
Testing Different Banners
One advantage of a banner-focused program is that it gives advertisers an opportunity to test different advertising messages.
With the Free membership allowing two banners, for example, you can have two different advertisements running rather than putting all your advertising behind a single design.
You might test:
- Different headlines
- Different calls to action
- Different graphics
- Different offers
- Different landing pages
- Different benefit statements
The objective isn’t simply to get impressions.
The objective is to determine which message produces the best response.
If one banner consistently generates more clicks than another, that information can help you improve your advertising across other traffic sources as well.
How We Use Banner Ads That Pay
Banner advertising is already an important part of our overall traffic strategy, so a program like Banner Ads That Pay fits naturally into that approach.
We don’t look at banner advertising as the entire marketing system.
Instead, we look at it as one piece of the funnel.
The banner gets someone’s attention.
The landing page gives them a reason to take the next step.
And, ideally, that next step puts the prospect into an email list or another relationship-building part of the marketing system.
That distinction is important.
A banner impression by itself doesn’t build a business.
A well-designed banner that gets a prospect onto a list, however, can become the beginning of a much longer relationship.
That’s why we’re particularly interested in banner programs that allow us to consistently test different advertising messages and offers.
Affiliate Program
Banner Ads That Pay also provides an affiliate opportunity.
According to the current member area, all members earn 30% affiliate commissions.
That means you don’t necessarily have to purchase PRO membership before you can participate in the affiliate program.
This is another reason the Free membership is worth considering.
You can use the free advertising benefits, learn how the program works, and participate as an affiliate without first having to purchase an upgrade.
For marketers who already have an audience, website, email list, or network of other advertisers, the affiliate side can provide another potential source of income.
As always, affiliate earnings depend on actually referring members who sign up and make qualifying purchases. The commission percentage itself doesn’t guarantee income.
Bonus Advertising at Other Sites
One additional PRO benefit that caught our attention is bonus advertising at Banner Ads That Pay’s other sites.
This potentially gives PRO members exposure beyond the primary Banner Ads That Pay property.
For advertisers, additional properties can be useful because different sites may attract somewhat different audiences.
The more important question is always whether that additional exposure reaches people who are actually interested in the offer you’re promoting.
As with any advertising program, it’s worth tracking your results rather than assuming that more impressions automatically mean more conversions.
Is Banner Ads That Pay Worth Trying?
For someone specifically interested in banner advertising, the answer is yes, at least as a free test.
The Free membership doesn’t require an upfront investment and currently gives you:
- 2 banner placements
- 250 banner credits per month
- 30% affiliate commissions
That’s enough to learn the system and determine whether the traffic is useful for your particular offers.
The PRO membership is more appropriate for advertisers who want substantially more exposure.
At the current listed price of $47 for a year, PRO provides 10,000 banner credits every month along with the ability to advertise 10 banners and receive bonus advertising at other sites.
Whether PRO makes sense depends largely on how seriously you plan to use the program.
Someone who only wants occasional banner exposure may be perfectly happy with Free.
Someone who wants banner advertising to be a regular part of their traffic strategy has considerably more to work with through PRO.
Frequently Asked Questions
Is Banner Ads That Pay free?
Yes. Banner Ads That Pay currently offers a Free membership.
How many banners can Free members add?
Free members can add 2 banners.
How many banner credits do Free members receive?
Free members currently receive 250 banner credits per month.
How many banners can PRO members add?
PRO members can add 10 banners.
How many banner credits do PRO members receive?
PRO members currently receive 10,000 banner credits per month.
How much does PRO membership cost?
The current member area lists PRO membership at $47 for one year, reduced from the displayed regular price of $77.
Do Free members earn affiliate commissions?
Yes. The current member area states that all members earn 30% affiliate commissions.
Does PRO include anything besides more banner credits?
Yes. PRO also allows 10 banners instead of 2 and includes bonus advertising at the program’s other sites.
When are banner impressions added?
The member area states that banner impressions are added on the first of each month.
Who is Banner Ads That Pay best suited for?
It is particularly suited to marketers who want a simple program centered around banner advertising and who want both free and paid options for generating banner exposure.
Final Verdict
Banner Ads That Pay is a straightforward advertising program with a very specific focus: banner advertising.
That’s actually one of its strengths.
You don’t have to figure out how a dozen different advertising systems fit together. The primary purpose is getting banners into circulation and providing members with credits for banner exposure.
The Free membership is worth testing, especially because it provides 2 banner slots and 250 banner credits every month without requiring a paid upgrade.
For advertisers who want significantly more exposure, the current $47 annual PRO membership increases the monthly banner allocation to 10,000 credits and allows up to 10 banners, while also providing bonus advertising at the site’s other properties.
The affiliate side is another nice addition, with 30% commissions available to all members.
Overall, Banner Ads That Pay is best viewed as a specialized banner advertising tool rather than a complete traffic-generation or marketing system.
If banner advertising is already part of your strategy, the Free membership gives you an inexpensive way to test the traffic and determine whether the program deserves a larger role in your advertising mix.
