If you’re looking for another way to promote websites, affiliate offers, and other online marketing campaigns, Truck Load of Ads is a traffic and advertising platform worth taking a look at.
The name pretty much tells you what the service is designed to provide: advertising opportunities for internet marketers who want to get their offers in front of other people online.
Truck Load of Ads has been around for a number of years and has been built around the idea of giving marketers multiple ways to advertise rather than relying on a single traffic source. Available advertising options have included website traffic, banner advertising, mailer advertising, and text advertising.
That makes Truck Load of Ads particularly interesting for marketers who use several different types of advertising as part of their overall traffic strategy.
And in my case, there’s another reason I consider Truck Load of Ads worth reviewing: I’m an upgraded member myself.
Because the upgraded member area does not currently display the upgrade information to members who are already upgraded, I’m not going to make up a pricing chart or pretend that I have current upgrade details that aren’t actually available to me. Instead, this review will concentrate on what Truck Load of Ads is designed to do, the advertising opportunities it provides, and where it can fit into an overall traffic-generation strategy.
What Is Truck Load of Ads?
Truck Load of Ads is an online advertising platform created for internet marketers.
The service is designed to give members ways to promote their websites and offers using different forms of online advertising.
Rather than being limited to one particular traffic method, Truck Load of Ads has historically offered several advertising formats, including:
- Website traffic
- Mailer advertising
- Banner advertising
- Text advertising
- Traffic-generation opportunities
- Promotional offers for other marketing programs
An older description of the service specifically describes it as a resource for internet marketers looking for traffic and advertising opportunities and lists viral mailers/safelists, traffic exchanges, and text-ad exchanges among the types of programs associated with the platform.
That broader approach is important because most marketers don’t rely on only one type of traffic.
A campaign might use banner advertising to generate awareness, traffic exchanges to generate additional visitors, and email advertising to reach people more directly.
A platform that provides several advertising options can therefore become another piece of a larger marketing system.
How Does Truck Load of Ads Work?
The basic concept is straightforward.
You join Truck Load of Ads and use the advertising opportunities available through the platform to promote your own websites, landing pages, affiliate offers, or other marketing projects.
The exact advertising options and quantities available to a member depend on the current membership and advertising system.
Because I’m already upgraded, I don’t have access to the same upgrade-selection information that a prospective member would see. For that reason, I don’t want to publish outdated or speculative pricing in this review.
That’s actually an important distinction when reviewing programs like this.
Advertising platforms can change their packages, prices, credit amounts, and promotional offers over time. Publishing an old pricing table as though it were current doesn’t help anyone.
Instead, I’d recommend checking the current member area before making a purchase decision.
Advertising Options
One of the biggest reasons Truck Load of Ads stands out is the variety of advertising methods associated with the platform.
Website Traffic
Website traffic is one of the primary things marketers are looking for when they join an advertising program.
The goal isn’t simply to get people to visit a website. The real objective is to get those visitors to take the next step.
That could mean:
- Joining an email list
- Visiting a sales page
- Checking out an affiliate offer
- Joining a traffic program
- Registering for a free membership
- Clicking through to another part of your marketing funnel
This is why I generally look at traffic platforms as part of a funnel rather than treating the traffic itself as the end goal.
Banner Advertising
Banner advertising provides another way to get your offer in front of other members.
For marketers already using banner advertising, this can be particularly useful because banners can continue promoting the same landing page or offer without requiring you to write a new advertisement every time.
Banner advertising is also something that can be tested.
Different headlines, graphics, calls to action, and landing pages can produce very different results.
That makes banner traffic more useful when you’re actually tracking the results rather than simply buying impressions and hoping for the best.
Mailer Advertising
Mailer advertising gives marketers another method of reaching people who are interested in online marketing.
This can be especially useful when promoting something that requires an explanation.
A banner has limited space.
An email can provide more context.
For example, instead of simply showing a banner for a traffic program, an email advertisement can explain why someone might want to try it and direct them to a signup page.
Text Advertising
Text advertising is another advertising format associated with Truck Load of Ads.
Text ads are simple, but that doesn’t mean they should be ignored.
A good text advertisement can communicate an offer quickly and send interested visitors directly to a landing page.
For marketers running multiple campaigns, having another place to deploy text ads gives you another testing opportunity.
Truck Load of Ads and Affiliate Marketing
Truck Load of Ads can also be relevant to affiliate marketers.
Affiliate marketing depends heavily on traffic.
You can have an excellent affiliate offer, an attractive landing page, and a well-written follow-up sequence, but none of those things matter very much if nobody sees them.
Advertising platforms like Truck Load of Ads can therefore be used to generate the initial visitors needed to feed an affiliate funnel.
The important thing is to avoid thinking of advertising as simply buying clicks.
The better question is:
What happens after the visitor arrives?
If you’re sending traffic directly to an affiliate offer, you may get a sale.
But if you’re sending traffic to your own lead-capture page first, you have an opportunity to turn that visitor into a lead and continue marketing to them.
That is a much more powerful long-term strategy.
How We Use Truck Load of Ads
This is where Truck Load of Ads fits into my overall traffic strategy.
I don’t look at a traffic source as an isolated system.
I look at it as another potential source of visitors that can feed into the larger marketing funnel.
My primary objective with traffic is to generate leads.
That means I want the traffic to eventually reach a page where visitors have an opportunity to join my email list.
Once someone becomes a lead, I have the ability to continue communicating with them instead of relying on that person to randomly encounter my advertisement again.
That’s particularly important with traffic exchanges, safelist mailers, banner programs, and other forms of online advertising.
The advertising platform generates the exposure.
The landing page converts some of that exposure into leads.
The email follow-up system gives me the opportunity to build the relationship.
That’s the basic philosophy I would use with Truck Load of Ads as well.
I also like having multiple advertising sources available because it allows me to test.
Rather than putting everything into one traffic source, I can spread advertising across several platforms and see which ones produce the best results.
The winners can receive more of the advertising budget while weaker sources can be reduced or eliminated.
Is Truck Load of Ads Worth Trying?
For someone already using multiple forms of online advertising, Truck Load of Ads is certainly worth investigating.
The biggest advantage is the variety of advertising opportunities associated with the platform.
Instead of being built around just one traffic method, Truck Load of Ads has historically provided several ways for marketers to promote their websites and offers.
That makes it potentially useful as one component of a broader traffic strategy.
However, I wouldn’t recommend joining any traffic program simply because it promises a large number of visitors.
The quality and usefulness of traffic depends on what you’re promoting, where you’re sending the visitors, and what you do with those visitors after they arrive.
A marketer promoting a lead-generation page may get considerably more value from the same traffic than someone sending those visitors directly to a complicated sales offer.
The funnel matters.
Truck Load of Ads FAQ
What is Truck Load of Ads?
Truck Load of Ads is an online advertising platform designed for internet marketers. It has offered multiple advertising formats, including website traffic, banner advertising, mailer advertising, and text advertising.
Is Truck Load of Ads a traffic exchange?
Truck Load of Ads is better described as a broader advertising platform rather than simply a traditional traffic exchange. Historical descriptions of the service have included traffic exchanges among the types of programs and advertising opportunities associated with it.
Can I advertise a website with Truck Load of Ads?
Yes. The platform is designed around promoting websites and online offers.
Does Truck Load of Ads offer banner advertising?
Yes. Banner advertising has been one of the advertising methods associated with the platform.
Does Truck Load of Ads offer email or mailer advertising?
Yes. Mailer advertising has been one of the promotional methods associated with Truck Load of Ads.
Can affiliate marketers use Truck Load of Ads?
Yes. The platform is aimed at internet marketers, and affiliate marketers can use advertising sources like this to promote affiliate funnels and offers.
Should I send Truck Load of Ads traffic directly to an affiliate offer?
You can, but I generally prefer using a lead-capture page when possible. Building your own list gives you an opportunity to continue marketing to visitors instead of depending on a single click or sale.
Is Truck Load of Ads free?
The exact current membership and advertising structure should be checked inside the site because membership and advertising packages can change. This review intentionally does not publish an upgrade price that cannot currently be verified.
Am I a member of Truck Load of Ads?
Yes. I’m currently an upgraded member, which gives me firsthand experience using the platform, although the member area does not provide me with the current prospective-member upgrade information.
Final Verdict
Truck Load of Ads is an interesting addition to a marketer’s advertising toolbox because it isn’t limited to one particular type of promotion.
The combination of traffic, banner advertising, mailer advertising, and text advertising gives marketers several different ways to get their offers in front of potential visitors.
I particularly like the concept when it’s used as part of a larger funnel.
The objective shouldn’t simply be to collect clicks.
The objective should be to turn some of those visitors into leads, customers, or referrals.
That’s where a platform like Truck Load of Ads can become much more valuable.
For marketers already using traffic exchanges, safelist mailers, banner advertising, and other forms of paid or credit-based traffic, Truck Load of Ads is another source worth testing.
As always, track your results.
Don’t judge a traffic source solely by the number of visitors it sends. Look at what those visitors actually do after they arrive.
That’s ultimately what determines whether a traffic source deserves a permanent place in your marketing strategy.
