What Is Banner Boomerang?
Banner Boomerang is a cooperative banner advertising system designed to help marketers turn traffic from one source into advertising credits and exposure across multiple other traffic programs.
That distinction is important.
Banner Boomerang isn’t simply another website where you surf pages, earn credits, and then spend those credits promoting your own banner. Its central concept is to use a shared promotional page as a bridge between multiple advertising networks.
According to the current Banner Boomerang signup material, members receive a promotional page that can earn traffic credits at up to six different traffic-generating sites at the same time. Members then promote that single Banner Boomerang page through traffic exchanges, safelist mailers, and other traffic sources.
In other words, Banner Boomerang is built around a simple but powerful idea:
Send traffic to one page, and let that page produce multiple advertising benefits.
That makes Banner Boomerang particularly interesting for marketers who are already using several traffic exchanges, banner exchanges, and cooperative advertising programs.
For a traditional banner advertiser, one visitor might simply become one impression.
For a Banner Boomerang member, that same visitor can potentially help generate credits across multiple participating advertising systems.
That is the reason Banner Boomerang deserves a place in a larger traffic strategy rather than being viewed as just another standalone advertising site.
Who Created Banner Boomerang?
The current Banner Boomerang website identifies Matthew Hudson as the site’s owner and administrator.
That is useful information when evaluating a smaller independent traffic platform because it gives members a clearly identified person behind the service.
The program is built around cooperative advertising and traffic recycling rather than simply selling conventional banner impressions.
And that distinction becomes especially important when looking at how Banner Boomerang fits into a larger traffic system.
How Banner Boomerang Works
The easiest way to understand Banner Boomerang is to stop thinking of it as a conventional banner exchange.
Instead, think of it as a traffic-credit hub.
You receive a promotional page.
You promote that page.
People visit your page.
The page connects that activity with participating advertising programs.
Those visits can then help you accumulate advertising credits at multiple programs.
Those credits can eventually be used to advertise your own banners.
So instead of doing this:
Traffic → One Advertising Program
Banner Boomerang is designed to create something closer to:
Traffic → Banner Boomerang → Multiple Advertising Programs
That difference is enormous when you are building a system that uses several traffic sources simultaneously.
The “One Page, Multiple Credits” Concept
This is the feature that immediately caught our attention.
The current Banner Boomerang promotional material says members can earn traffic credits at up to six different traffic-generating sites at once by sharing their Banner Boomerang promotional page.
That means the promotional page isn’t merely a destination.
It is effectively a routing mechanism.
You send visitors into Banner Boomerang.
Banner Boomerang exposes those visitors to multiple advertising opportunities.
The participating programs can then credit activity according to their own systems.
This creates a very different economic model from simply buying banner impressions.
Instead of purchasing every impression individually, you’re using your existing traffic activity to help generate future advertising inventory.
And that is exactly the kind of concept that becomes more powerful as more traffic sources are connected.
Why Banner Boomerang Is So Interesting for Our Traffic Strategy
This is where Banner Boomerang becomes much more than another item in a directory.
We’re not trying to build a collection of unrelated traffic programs.
We’re trying to build connections between traffic programs.
That’s the difference.
Suppose you have Traffic Exchange A.
You have Banner Exchange B.
You have Traffic Co-Op C.
You have another banner network D.
Normally, those systems operate independently.
You surf on A.
You earn credits on A.
You advertise on A.
Then you move over to B and start the same process again.
Banner Boomerang attempts to create a bridge between these systems.
The goal is to make traffic entering one part of the system produce resources somewhere else.
That is a much more interesting proposition.
Banner Boomerang and the “Traffic Multiplier” Concept
The word multiplier needs to be used carefully.
Banner Boomerang does not mean that every visitor is guaranteed to produce a specific number of future visitors.
Traffic quality, participation, credit rules, member activity, and the current participating networks all matter.
But the mechanism itself is a multiplier concept.
A visitor can generate an advertising action.
That advertising action can generate credits.
Those credits can purchase future exposure.
That exposure can produce additional visitors.
Those visitors can potentially generate additional credits.
So the process can become:
Visitor → Credit → Advertising → Visitor → Credit → Advertising
That is the kind of loop we’re looking for throughout the overall traffic strategy.
The objective isn’t to magically turn one visitor into ten guaranteed visitors.
The objective is to make sure that traffic isn’t consumed once and discarded.
Instead, we’re looking for ways to recycle it.
The Current Banner Boomerang Ecosystem
Banner Boomerang currently features or connects with several advertising programs, including programs such as:
- EzBanEx
- Buckets of Banners
- I Love Traffic
- Banner Ad Hits
- Bannières à Gogo
- U.S. Banex
- Viral Ad Hits
The exact participating mix can change, so these should be treated as the current ecosystem rather than a permanent list.
This is strategically important because these aren’t random websites.
They are the kinds of programs that can be used to generate banner exposure.
That means Banner Boomerang can potentially sit between the traffic sources we’re already using and the banner exchanges we’re already evaluating.
And that gives us another layer in the system.
The Big Question: What Is One Visitor Actually Worth?
This is becoming one of the most important questions in our overall traffic strategy.
If we send one visitor to a conventional traffic exchange, that visitor may simply count as one visit.
But what happens when that visitor enters Banner Boomerang?
Potentially, that visitor can contribute toward credits at multiple advertising programs.
Those credits can then be used to generate future banner impressions.
That means the original visitor has a downstream value beyond the immediate visit.
We should not assume a fixed multiplier without testing the system.
Instead, the correct approach is to measure it.
For example:
1,000 visitors sent to Banner Boomerang
Then measure:
- Credits generated
- Which participating programs received credits
- How many banner impressions those credits eventually purchase
- How many clicks result
- Whether referrals are generated
- Whether those referrals produce additional credits
- How much of the resulting traffic can be routed back into our other traffic systems
That gives us an actual traffic-production model rather than relying on advertising hype.
And that’s much more useful.
Banner Boomerang’s Free Membership
Banner Boomerang offers a free basic membership.
The free account is important because it allows a marketer to understand the system before deciding whether the additional Premium features are worth paying for.
For our purposes, that’s particularly useful.
We don’t need to assume that every program needs to be upgraded.
Instead, we can determine what the free system produces and then compare that against what Premium adds.
That makes the upgrade decision a matter of traffic economics, rather than simply buying features because they’re available.
Banner Boomerang Premium
This is where Banner Boomerang becomes particularly interesting from a traffic-strategy perspective.
The Premium membership isn’t simply a matter of getting a few additional banner impressions.
It adds several mechanisms that can potentially increase both traffic exposure and credit generation.
Special Lifetime Premium Offer
The Premium promotional page currently presents a special offer for:
Lifetime Premium — $69.95 one time
The same offer states that the normal price is $79.95, making the advertised special offer a $10 discount.
However, there’s an important distinction here.
Because this is the price shown on the special promotional page—and because an existing Premium member may not necessarily see the same offer inside the member back office—we would not describe $69.95 as the universally confirmed current back-office price.
Instead, it should be understood as:
$69.95 — special one-time promotional offer shown on the offer page.
The bigger question, however, isn’t the price.
It’s what Premium actually gives you.
Premium Benefits
According to the current Premium offer, Premium members receive:
- Share co-op views on other members’ promotional pages
- 40% commission on referral upgrades
- 1.25 credits every time you promote your promotional link
- Banners displayed in Ten To Pro
- Banners displayed on the Surf Bar
- Banners displayed in the site-wide header bar
- 6 banner slots
- Random referrals assigned to you
- 1 credit per referral click on the Ten To Pro page
- Ability to modify the message sent to your downline members
- The ability to share Matt’s advertising dollars
- Premium members’ banners displayed on Matt’s promotional page
That is a much more substantial upgrade than simply adding another banner slot.
Premium Isn’t Just About More Banner Slots
At first glance, it would be easy to look at Premium and think you’re simply buying more places to display banners.
That’s not really the most interesting part.
The potentially more important benefit is that Premium gives you additional ways to turn traffic activity into credits.
The stated 1.25-credit reward for promoting your promotional link is particularly significant.
Remember, the entire Banner Boomerang concept revolves around sending visitors to a page that can generate value across multiple traffic systems.
Premium potentially improves the return from that activity.
Instead of simply sending a visitor to your Banner Boomerang page and receiving the basic benefit of participation, you’re gaining additional credit-generating opportunities throughout the system.
That is exactly the type of mechanism we’re looking for in a larger traffic-recycling strategy.
Premium Expands Your Advertising Footprint
Premium members aren’t limited to whatever exposure their own promotional page happens to receive.
The current Premium offer says banners can be displayed in several additional locations, including:
Ten To Pro
The Surf Bar
The site-wide header bar
Other members’ promotional pages
Combined with six banner slots, that creates substantially more opportunity to keep multiple offers circulating through the system.
This is important for anyone promoting more than one program.
Instead of constantly changing a single banner, you can potentially keep several offers active simultaneously.
That makes Banner Boomerang more useful as a traffic distribution platform, not simply a place to advertise one website.
Sharing Co-Op Views on Other Members’ Pages
This is another Premium feature worth paying attention to.
Premium members can share cooperative views on other members’ promotional pages.
The significance is that Premium isn’t only about your own page getting traffic.
It gives you access to another layer of cooperative activity throughout the membership network.
That can potentially create additional opportunities for both exposure and credit generation.
Again, the actual value should be measured rather than assumed.
But strategically, this is exactly the type of cross-member functionality that makes a cooperative traffic platform more interesting.
Random Referrals
Premium members can also receive random referrals.
This is another feature that fits the viral side of the system.
Without random referrals, building a referral structure generally depends heavily on personally sending people to a program.
With random referrals, the platform itself can potentially place members into your referral structure.
That doesn’t guarantee that those referrals will become active or productive.
But it does create another potential source of network growth.
And once again, we’re interested in the downstream value.
A referral isn’t valuable merely because the person exists.
The question is whether that person:
- Becomes active.
- Generates traffic.
- Sends visitors through Banner Boomerang.
- Generates credits.
- Creates additional advertising exposure.
- Refers additional members.
That’s where the real value of the system has to be measured.
The Ten To Pro Connection
Premium members also receive banner exposure in Ten To Pro, along with the opportunity to earn one credit per referral click on the Ten To Pro page, according to the current Premium offer.
This is another example of Banner Boomerang connecting itself with another traffic property.
Instead of keeping all activity confined to one page, Premium creates additional places where members can gain exposure and potentially generate credits.
For our purposes, those connections are important.
We’re looking for systems where one traffic source can feed another.
Sharing Matt’s Advertising Dollars
This may be one of the most intriguing Premium features.
The current Premium offer states that Matt pays to promote Banner Boomerang across multiple websites and that Premium members earn credits from that advertising activity and have their banners displayed on his promotional page.
If that mechanism operates as described, it means Premium members can potentially benefit from traffic that they didn’t personally purchase.
That’s a powerful concept.
Instead of thinking only about:
“How much traffic can I personally generate?”
we can also ask:
“How much traffic is the program owner generating, and how much of that activity can feed back into my account?”
That’s exactly the type of leverage that makes a cooperative traffic system interesting.
This is also one of the features I would specifically want to monitor over time.
If Matt is spending money to acquire traffic and Premium members are receiving credit value from that activity, then the owner is effectively helping create additional advertising resources for the members.
That’s a very different proposition from simply buying banner impressions.
Modifying Your Downline Message
Premium also allows members to modify the message sent to their downline members.
That might sound like a small feature compared with the traffic benefits, but it becomes more useful as the referral side of the system grows.
It gives you more control over how you communicate with people who enter your referral structure.
For marketers who are actively building a network rather than simply purchasing advertising, that can be valuable.
Premium Economics: What We Actually Want To Know
The most important number isn’t necessarily the $69.95 purchase price.
It’s the return produced by the additional Premium features.
For example, we eventually want to know:
How many visitors does it take to generate 1,000 credits?
Then:
What can those 1,000 credits generate?
And:
How much additional value does Premium produce compared with the free account?
If Premium increases the number of credits generated per visitor while simultaneously increasing the number of places where our banners are displayed, the upgrade could potentially have significant strategic value.
But we shouldn’t assume the answer.
We should measure it.
That’s one of the biggest reasons Banner Boomerang is worth testing as part of the larger traffic system.
Free vs. Premium
The difference can be summarized this way:
Free
The free account gives you access to the basic Banner Boomerang cooperative concept and allows you to begin using the promotional page as a traffic destination.
That’s enough to test the basic idea.
Premium
Premium adds substantially more participation in the cooperative system, including:
- 1.25 credits for promoting your promotional link
- Co-op views on other members’ promotional pages
- 40% referral upgrade commissions
- Six banner slots
- Ten To Pro banner exposure
- Surf Bar banner exposure
- Site-wide header exposure
- Random referrals
- Ten To Pro referral-click credits
- Downline messaging customization
- Participation in traffic generated by Matt’s advertising
- Banner exposure on Matt’s promotional page
That makes Premium considerably more interesting for someone who intends to make Banner Boomerang an active part of a larger traffic system.
For a casual user, the free account may be perfectly adequate.
For someone building a traffic machine, Premium deserves much closer attention.
Banner Boomerang and Traffic Exchanges
Traffic exchanges may be one of the best environments for Banner Boomerang.
The reason is simple.
Traffic exchanges already give members a mechanism for generating large quantities of relatively inexpensive traffic.
Instead of sending that traffic directly to an individual offer every time, some of it can be routed through a Banner Boomerang promotional page.
That creates the possibility of converting traffic-exchange activity into banner advertising resources.
This gives us another routing option:
Traffic Exchange → Banner Boomerang → Multiple Banner Networks
That is considerably more interesting than simply:
Traffic Exchange → Website
The second model ends when the visitor leaves.
The first model attempts to create something that continues working after the visitor has already arrived.
Banner Boomerang and Safelist Mailers
The same principle applies to safelist mailers.
Instead of using every email click to promote the same offer repeatedly, Banner Boomerang gives us another type of destination.
A mailer can promote the Banner Boomerang page.
That visitor contributes to the cooperative system.
The resulting credits can then support future banner advertising.
So another potential route becomes:
Safelist Mailer → Banner Boomerang → Banner Credits → Future Traffic
This is exactly the kind of cross-platform relationship that makes the system more interesting.
Banner Boomerang and EZBanEx
This is where things get particularly interesting for our strategy.
EZBanEx is already being treated as a major component of the overall system.
Banner Boomerang and EZBanEx can therefore potentially complement one another rather than compete with one another.
EZBanEx provides its own banner-exchange infrastructure, including multiple banner formats, exchange links, referral credits, Personal Surf Pages, Team Builder Pages, and other mechanisms for generating advertising activity.
Banner Boomerang can potentially help feed traffic into that ecosystem.
Banner Boomerang itself features EZBanEx among the programs in its advertising ecosystem.
That creates a possible loop:
Traffic Source → Banner Boomerang → EZBanEx → Banner Exposure → More Traffic
And potentially:
Traffic Source → EZBanEx → Banner Boomerang → Multiple Banner Networks
That is precisely the type of interconnection we’re looking for.
Banner Boomerang and Buckets of Banners
Buckets of Banners is another important banner advertising platform in this ecosystem.
The current Banner Boomerang environment features Buckets of Banners, showing that the two systems can work together in the broader advertising environment.
This becomes especially interesting because Buckets of Banners itself has multiple methods of earning advertising impressions.
That means we’re potentially connecting one credit-generation mechanism to another credit-generation mechanism.
The result can be substantially more powerful than treating each program as an isolated traffic source.
The “Boomerang” Effect
The name actually describes the concept fairly well.
Traffic leaves one system.
It enters Banner Boomerang.
Banner Boomerang helps turn that traffic into advertising resources.
Those resources are then used elsewhere.
Those advertising campaigns generate more traffic.
Some of that traffic can potentially be routed back into the system.
The traffic effectively comes back around.
That’s the basic concept behind traffic recycling.
And while Banner Boomerang didn’t invent traffic recycling as a concept, it provides another mechanism for implementing it.
Banner Boomerang as a “Traffic Recycling” Tool
This may ultimately be the most useful way to classify Banner Boomerang.
It isn’t just a banner exchange.
It isn’t just a traffic exchange.
It isn’t simply an affiliate program.
It is better understood as a traffic recycling and advertising-credit tool.
The core question is:
Can we take traffic we’re already generating and convert part of that traffic into additional advertising resources?
If the answer is yes, Banner Boomerang has real strategic value.
Why This Matters More as Our Traffic Network Grows
A program like Banner Boomerang becomes more interesting as the number of connected traffic sources increases.
Imagine having only one traffic exchange.
There are only so many places to route your traffic.
Now imagine having:
- Traffic exchanges
- Safelist mailers
- Banner exchanges
- Text-ad networks
- Traffic co-ops
- Splash-page systems
- Viral advertising systems
- Referral networks
Now you have a much larger ecosystem.
The challenge becomes figuring out how to move traffic between those systems efficiently.
That’s where Banner Boomerang can become a central connector.
Instead of asking:
“Which site should I advertise on?”
we start asking:
“Where should this visitor go so that it produces the greatest downstream value?”
That is a much more sophisticated way to approach traffic generation.
How We Use Banner Boomerang
Our primary use for Banner Boomerang is not going to be simply throwing a banner on the site and hoping for clicks.
We’re interested in using it as a traffic-credit multiplier inside the larger system.
The basic approach is:
1. Generate traffic
Use traffic exchanges, safelist mailers, traffic co-ops, and other sources to generate visitors.
2. Route selected traffic through Banner Boomerang
Rather than sending every visitor directly to an individual offer, use Banner Boomerang as one of the strategic destinations.
3. Generate advertising credits
Allow those visitors to contribute to the cooperative advertising system.
4. Use the resulting credits strategically
Deploy those credits toward the traffic programs that are producing the best results.
5. Feed the system again
Use the additional traffic generated by those advertising credits to continue building the network.
That creates a loop rather than a one-time transaction.
Banner Boomerang and Our VIRAL Strategy
Banner Boomerang fits the larger VIRAL strategy extremely well, but for a different reason than some of our other programs.
A program like Viral Bannerz focuses heavily on viral duplication.
EZBanEx focuses heavily on multiplying banner exposure and creating connections between traffic sources.
AdCardz creates a viral advertising environment through advertiser-generated traffic.
Banner Boomerang provides another layer:
It can turn traffic from those systems into advertising resources across multiple other systems.
That makes Banner Boomerang less of an isolated traffic source and more of a connector inside the traffic machine.
And that distinction is important.
We’re not trying to make every program do the same thing.
We’re trying to make different programs perform different jobs.
What We Like About Banner Boomerang
Multiple programs from one promotional page
This is the obvious standout.
The current system specifically promotes the ability to earn credits at multiple traffic-generating sites from one promotional page.
Free to test
The basic membership gives marketers a way to evaluate the concept before spending money.
Designed for traffic-exchange users
Banner Boomerang is particularly well suited to marketers already generating traffic through exchanges and mailers.
Cross-platform potential
The system is designed around connecting multiple advertising platforms rather than operating completely by itself.
Strong Premium expansion
Premium adds additional credit generation, advertising placements, referral benefits, random referrals, and participation in owner-generated advertising traffic.
Referral commissions
The current Premium offer advertises 40% commissions on referral upgrades.
Six banner slots
Premium members can promote multiple offers simultaneously rather than relying on one banner.
Owner-generated traffic participation
The ability to share in credits generated by Matt’s advertising is an especially interesting feature from a leverage standpoint.
Things To Keep in Mind
Banner Boomerang is interesting, but it should still be approached as a marketing tool rather than a magic traffic generator.
The biggest mistake would be assuming that every visitor automatically produces a fixed number of useful clicks or future visitors.
The actual value depends on:
- Which programs are participating
- Their current credit rules
- Member activity
- Traffic quality
- How often the promotional page is viewed
- How effectively the resulting credits are used
- Whether those credits generate meaningful clicks
- Whether referrals become active participants
In other words, the multiplier has to be measured.
That’s actually something we can do.
Rather than guessing, we can run controlled traffic through Banner Boomerang and track the downstream results.
The Test That Really Matters
The most useful test isn’t simply:
“How many people visited Banner Boomerang?”
The better test is:
“What did those visitors produce?”
For example, we could eventually test:
1,000 Banner Boomerang page views
and record:
- Banner Boomerang credits earned
- Credits generated at each participating exchange
- Resulting banner impressions
- Resulting clicks
- Referral activity
- Additional traffic generated
- Cost of acquiring the original 1,000 visitors
- Total downstream advertising value
Then we can calculate something much more useful:
Traffic Value Per Visitor
If 1,000 visitors ultimately produce enough credits to generate 8,000 additional banner impressions, for example, we’ve learned something meaningful.
If they produce 500, that’s still useful information.
If they produce almost nothing, we know not to allocate much traffic there.
That’s how we’re going to evaluate these programs.
With numbers.
Is Banner Boomerang Worth Trying?
Yes.
For a marketer who only wants another place to display a banner, there are plenty of banner exchanges available.
But Banner Boomerang is interesting for a different reason.
It attempts to turn traffic into multiple advertising opportunities at once.
That makes it particularly relevant for marketers who are already operating several traffic exchanges, banner exchanges, mailers, and cooperative advertising systems.
For someone building a connected traffic ecosystem, that is much more valuable than simply adding another standalone traffic source.
And Premium makes the proposition considerably more interesting for someone who intends to actively work the system.
Final Verdict
Banner Boomerang is one of the more strategically interesting programs in our traffic research because it isn’t simply asking:
“How can we get more traffic?”
It’s asking a better question:
“How can we get more value out of the traffic we’re already generating?”
That is a fundamental difference.
The current system provides members with a promotional page designed to connect traffic with multiple advertising opportunities.
Premium takes that concept further by adding additional credit-generation opportunities, multiple banner placements, cooperative views, random referrals, referral commissions, and participation in traffic generated by the program’s own advertising.
For our overall strategy, that’s huge.
Banner Boomerang can potentially sit between traffic exchanges, safelist mailers, banner exchanges, traffic co-ops, and other promotional systems.
That gives us another way to recycle traffic instead of allowing every visitor to be used once and forgotten.
And when combined with systems such as EZBanEx, Buckets of Banners, Viral Ad Hits, and other connected traffic platforms, the possibilities become much more interesting.
The key isn’t to believe that Banner Boomerang magically multiplies traffic.
The key is to build the connections and measure what happens downstream.
That’s exactly what we’re doing with the larger traffic strategy.
Our goal isn’t to find one magical traffic source.
Our goal is to build a machine where traffic from one source can help create more traffic somewhere else—and where the process can keep feeding itself.
Banner Boomerang has the potential to be a significant part of that machine.
Banner Boomerang Promo Codes
If you’re looking for Banner Boomerang promo codes, bonuses, or special advertising offers, check our current promo-code resources before upgrading or purchasing advertising.
We regularly look for ways to help our readers get more advertising value from the traffic programs they are already using.
If you’re serious about building a larger traffic system rather than relying on a single traffic source, make sure you’re also checking our other reviews for the traffic exchanges, banner exchanges, safelist mailers, co-ops, and viral advertising programs that can work alongside Banner Boomerang.
The real advantage comes from connecting the programs—not simply joining them.
