If you’ve ever used a traffic exchange to promote a splash page, you already know the basic problem: you create a page, send traffic to it, and hope some of those visitors click through to your offer.
Second Splash takes a different approach.
Instead of simply providing a splash-page builder, Second Splash combines splash-page creation with a built-in viral traffic system designed to give members additional exposure when their referrals promote their own splash pages.
The result is a platform that can be used both to create professional-looking splash pages and to build a traffic system around those pages.
The current Second Splash website describes the service as a hosted splash-page builder that lets members design, publish, and host pages in three simple steps. Free members can create up to three campaigns without a credit card.
But the splash-page builder is only part of what makes this program interesting.
The real attraction is the Second Splash viral mechanism.
What Is Second Splash?
Second Splash is a hosted splash-page creation and marketing platform.
It provides tools for creating splash pages without requiring members to install software or maintain their own hosting.
The current website emphasizes three basic steps:
- Choose a background
- Customize your message
- Publish your splash page
The pages are hosted by Second Splash and delivered through a content delivery network designed to improve loading speed for visitors around the world. The company currently states that its CDN uses 48 points of presence.
The service is designed to be beginner-friendly, so you don’t need to know HTML, CSS, or how to upload files to your own web hosting account.
That makes it particularly useful for people who want to create attractive splash pages but don’t want to build them from scratch.
The Second Splash Difference
The feature that gives Second Splash its name is also the feature that makes it different from an ordinary splash-page builder.
When someone visits your Second Splash page, another splash page is displayed alongside yours.
According to the program’s current explanatory material, the second page comes from the referral structure or from another Pro member, depending on the circumstances. The documented system gives your sponsor’s page a 50% chance of appearing, while the other 50% can be a random Pro member’s page.
That creates a built-in traffic-sharing mechanism.
You’re not simply promoting your own page.
Your activity can also expose another member’s page, while activity generated through your referral structure can expose your pages.
This is the central concept behind Second Splash.
How the Viral Traffic System Works
The system is based around a 2-up referral structure.
Second Splash’s explanatory page states that members in your downline are required to send their first two referrals to you.
The important part, however, is what happens when those people begin promoting their own splash pages.
When a splash page belonging to someone in your downline is displayed, one of your splash pages can also be displayed alongside it. The official explanation describes this as happening 50% of the time.
That means your referrals aren’t merely people sitting underneath your affiliate account.
Their activity can create additional exposure for you.
This is what gives Second Splash its viral component.
Your Affiliate Link Gets Exposure Too
There’s another interesting part of the system.
According to the official explanation, when the two splash pages are displayed, the affiliate links associated with the pages are also displayed.
The position of the affiliate links is determined randomly.
That means your referral link can potentially be exposed even when someone else is promoting their own splash page.
This creates a second layer of potential value.
You’re getting exposure for your splash page, but your affiliate link can also be exposed to the visitor.
That is substantially different from a conventional splash-page builder.
Pro Members and Network-Wide Exposure
The system becomes even more interesting for Pro members.
The official explanation states that the other 50% of splash-page displays can feature a random Pro member’s page.
This means Pro membership isn’t simply about getting additional splash-page-building functionality.
It can also provide access to additional network-wide exposure.
In other words, there are two potential ways to benefit:
Build your own referral structure
and
Participate in the broader Pro-member exposure system.
That distinction is important when evaluating whether an upgrade is worthwhile.
Creating Splash Pages
The actual splash-page creation process is designed to be simple.
The current site provides a gallery containing backgrounds organized into more than 60 categories.
You can then customize your page with your message and design elements before publishing it.
The entire process is hosted inside the Second Splash back office.
You don’t need separate hosting.
You don’t need to upload files manually.
And you don’t need to install page-building software.
For someone regularly promoting traffic programs, that simplicity can be valuable.
Free Membership
Second Splash currently allows users to start for free.
The official site specifically states that no credit card is required and that Free members can create up to three campaigns.
That gives you an opportunity to test the system before spending money.
I’d consider that a major advantage.
Rather than buying an upgrade first and hoping the system works for you, you can create some splash pages, promote them, and see how the traffic mechanism behaves.
Hosted Pages
Another benefit is that Second Splash handles the hosting.
The program states that its splash pages are served through its content delivery network.
The company currently describes the system as using 48 points of presence around the world to deliver page resources closer to visitors.
For traffic-exchange users, page-loading speed can be important.
If a splash page takes too long to load, a visitor may leave before seeing the offer.
Second Splash is specifically designed with this problem in mind.
Mobile-Friendly Design
The current site also describes Second Splash as mobile first.
The goal is for the splash pages to display properly regardless of whether the visitor is using a desktop computer or mobile device.
That’s important because traffic sources increasingly send visitors from mobile devices.
A splash page that looks good on a desktop but performs poorly on a phone isn’t doing its job very well.
Performance Tracking
Second Splash also includes performance information inside the member area.
One of the more interesting features is the ability to see the top five splash pages across the membership over different time periods.
The current system describes rankings for periods including:
- All time
- Last year
- Last 180 days
- Last 90 days
- Last 60 days
- Last 30 days
- Last 14 days
This can provide useful information about what types of splash pages are getting attention.
Instead of guessing what makes a page effective, you can study the pages that are performing well and look for common characteristics.
Using Second Splash for List Building
Second Splash can also be useful for list building.
The basic concept is simple:
Traffic source → Second Splash page → Lead capture page → Email list
Instead of sending traffic directly to an affiliate offer, you can create a splash page that introduces the offer and directs visitors to a lead-capture page.
That gives you the opportunity to build an email relationship rather than relying on a single visit to generate a sale.
For our overall strategy, that is particularly useful.
A visitor isn’t necessarily valuable because they clicked once.
A visitor becomes much more valuable if they become a lead and can be reached again.
Second Splash and Other Traffic Sources
One of the biggest strengths of Second Splash is that you don’t have to rely exclusively on Second Splash members to generate traffic.
Your unique splash-page URL can be promoted through other traffic sources.
For example:
Traffic Exchange → Second Splash
or:
Safelist Mailer → Second Splash
or:
Banner Ad → Second Splash
or:
Text Ad → Second Splash
You can also send traffic from other sources directly to a Second Splash page designed to promote one of your offers.
That means Second Splash can become a traffic-routing layer within a larger system.
Second Splash and the VIRAL Strategy
This is where Second Splash gets particularly interesting for us.
Yes — I would classify Second Splash as a VIRAL strategy component.
In fact, I would consider it one of the more interesting viral components in our overall system.
The reason is simple.
The viral effect isn’t based solely on someone clicking a referral link.
The structure creates additional exposure when people in your network promote their own splash pages.
Your referrals can therefore generate exposure for your pages.
And Pro membership can potentially provide additional exposure from the wider Pro-member network.
That’s a genuine structural traffic mechanism rather than simply a marketing slogan.
A Potential Second Splash Traffic Loop
We can also look at Second Splash as part of a larger traffic loop.
For example:
Traffic Exchange
↓
Second Splash
↓
Your Strategy / Lead Capture Page
↓
Email List
But Second Splash itself can create another layer:
Your Referral
↓
Their Second Splash Page
↓
Your Splash Page Gets Shown
↓
More Exposure
That is what makes the program interesting from a systems perspective.
We’re not simply asking:
“How many visitors does Second Splash send me?”
We’re asking:
“What happens to the traffic after it enters Second Splash?”
That is a much more useful question.
How We Use Second Splash
We would use Second Splash as a traffic multiplier and splash-page routing tool rather than simply as a page builder.
One possible setup would be to create a splash page promoting one of our strategy pages.
We then send traffic to that Second Splash URL from traffic exchanges, banner networks, safelist mailers, and other sources.
The visitor sees our splash page.
But because of the Second Splash structure, another splash page is also presented.
At the same time, our own referral structure can potentially create additional exposure for our pages.
That gives us several layers of value from the same initial traffic.
I would also experiment with creating multiple splash pages for different parts of the strategy.
For example:
- One page promoting the overall strategy
- One page promoting traffic exchanges
- One page promoting banner advertising
- One page promoting a lead-generation page
- One page promoting a specific traffic program
Then the best-performing pages can receive more of the incoming traffic.
Why Multiple Splash Pages Matter
The ability to create multiple campaigns gives us another advantage.
Different offers require different messages.
A splash page promoting a traffic exchange shouldn’t necessarily look like a splash page promoting an email-list opportunity.
By creating several versions, we can test:
- Headlines
- Images
- Calls to action
- Offers
- Colors
- Layouts
- Destination pages
Then we can compare the results.
Second Splash’s own performance information can help identify which pages are receiving the most clicks.
Pro Membership
Second Splash does offer a Pro membership, but I would be cautious about publishing an exact current price unless it is confirmed directly from the current upgrade page.
The official public material confirms that Pro members receive additional benefits, including access to the wider Pro-member splash-page rotation and other enhanced functionality.
Older third-party reviews have reported different pricing and commission arrangements over time, so I would not use those historical prices as current facts.
This is one of those programs where the member-area upgrade page should be checked before making a purchase.
Referral Income
Second Splash also has an affiliate component.
The program’s current explanatory material states that when members in your network upgrade to Pro, the referring member can receive a recurring commission for as long as those members remain Pro.
This gives the referral structure an additional financial component.
However, as with any affiliate program, commissions should be viewed as a potential benefit rather than guaranteed income.
Your results depend on how effectively you promote the program and whether the people you refer remain active.
Ownership and Company Information
The current Second Splash terms identify JC United (PTY) LTD as the entity associated with the website’s intellectual property.
Older independent reviews identify Craig Haywood as the creator or co-owner of Second Splash and associate the program with Easy Cash 4 Ads.
Because the current official website does not clearly identify an individual founder or owner on its public pages, I would treat Craig Haywood’s connection as historical/third-party information rather than stating definitively that he is the current owner.
Terms and Refund Policy
Second Splash describes itself as operating under a freemium model, meaning most of the service can be used for free while certain features are paid.
The current terms state that sales are considered final and that refunds are not offered.
The terms also prohibit content including:
- Nudity
- Hate speech
- Pornography
- Foul language
- Offensive material
Second Splash also reserves the right to remove splash or capture pages that violate its rules or contain dead links or no meaningful content.
Anyone purchasing Pro should therefore review the current terms before upgrading.
What We Like About Second Splash
Unique Viral Mechanism
The side-by-side splash-page concept gives Second Splash a genuine structural traffic advantage.
Free to Test
You can create a free account and test the system without providing a credit card.
Easy Page Builder
The three-step design process makes it accessible to beginners.
Hosted Pages
You don’t need separate web hosting for your splash pages.
Mobile-Friendly
The platform is designed with mobile visitors in mind.
Multiple Campaigns
Free users can create up to three campaigns, providing room for testing.
Performance Information
The ability to study high-performing splash pages can provide ideas for improving your own pages.
Viral Referral Structure
Your referrals can potentially create additional exposure for your splash pages.
Things To Keep in Mind
The biggest thing to understand is that Second Splash doesn’t magically create unlimited traffic simply because you create an account.
You still need people visiting and promoting your splash pages.
The viral component can amplify activity, but it needs activity to amplify.
That means you’ll generally get more value from the system if you feed it traffic from other sources and actively build your referral structure.
Another consideration is conversion quality.
A splash page view isn’t automatically a lead.
A click isn’t automatically a sale.
The traffic still needs to produce results after the visitor arrives.
Is Second Splash Worth Trying?
Yes.
In fact, I’d put Second Splash fairly high on the list of programs worth testing for someone building a larger traffic system.
The reason isn’t simply the splash-page builder.
There are plenty of tools that can create splash pages.
The interesting part is the traffic structure attached to those pages.
You can create a page, promote it through other traffic sources, build referrals, and potentially receive additional exposure as people in your network promote their own pages.
And because the basic service is free to start, there’s relatively little downside to testing the concept before considering an upgrade.
Final Verdict
Second Splash is much more than a splash-page builder.
The page-building tools are useful, but the real reason I find this program interesting is the built-in viral traffic mechanism.
When someone promotes their Second Splash page, another member’s page can be displayed alongside it.
When that activity occurs inside your referral structure, your own splash pages can receive additional exposure.
Pro members can also receive exposure from the broader Pro-member network.
That creates a genuine traffic-sharing and referral mechanism that fits well with our VIRAL strategy.
The platform also provides hosted pages, a large background-image library, mobile-friendly designs, performance information, and up to three free campaigns for new users.
The important thing is to understand what Second Splash actually is.
It’s not a replacement for traffic generation.
It’s a traffic multiplier and routing tool that can potentially make the traffic you’re already generating more productive.
For our strategy, that makes Second Splash particularly interesting.
Instead of looking at a visitor as simply one click, we can ask:
What can that visitor produce after entering the system?
If that visitor creates a lead, becomes a referral, promotes their own splash page, and generates additional exposure for us, the value of that original visitor becomes much greater.
That’s exactly the kind of interconnected traffic system we’re looking to build.
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